įacebook | Instagram | YouTube | Pinterest Love Dubble Bubble? Check out this Retro Dubble Bubble Tee. It's popularity grew during World War II, when Dubble Bubble was distributed in military rations (until a scarcity of ingredients halted all gum manufacturing in 1942) and it's still a favorite of bubble gum chewers all over the world. For generations of bubble gum fans, Dubble Bubble has been the gold standard in bubble gum, the sweetest, juiciest and best bubble-blowingest gum in the world. Just think: if you traced back your bubble-blowing ancestry (who taught the person who taught you? And who taught them? etc.), then it's likely we can all trace our bubble-blowing abilities back to Walter Diemer, an accountant at Fleer Chewing Gum Company who liked to play around with leftover ingredients, and who pretty much stumbled on the formula for bubble gum, which the company had been seeking for years. Then the sales staff went out to sell the world's first commercial bubble gum, demonstrating its bubble power to store owners and teaching them to blow bubbles, so they could hook prospective customers. It's very exciting.Who taught you to blow your first bubble? When Dubble Bubble Bubble Gum first came out in 1928, its inventor, Walter Deimer, personally trained the sales staff to blow bubbles. Evans, the Toronto consultant, said: 'Sometimes these businesses that you think are small, and in one very specialized part of the industry, are sleepers and then all of a sudden quietly making lots of money, and that's obviously what these guys have done. Very nice people, the founders as well as the people who work there.' Three entrepreneurs started a very small operation and grew it into a nice, profitable, efficient operation. 'It's a fun, fun line of confections, and they're really growing nicely. of Selma, Ala., account for part of the price increase. (Swell brand gum) and a line of wax lips and fangs bought from American Candy Co. Gordon said operations acquired more recently by Concord, including Philadelphia Chewing Gum Corp. Weiner (pronounced WINE-er) lives in Atlanta and operates a private Georgia museum dedicated to microcars, three- and four-wheeled vehicles, often powered by motorcycle engines, that were popular in postwar Europe. out of bankruptcy court, where Marvel had taken refuge after setbacks in the trading card business and disputes between duelling corporate raiders Ronald Perelman and Carl Icahn.Ĭoncord's founders did not respond to messages Wednesday seeking details of their success. of New York.Ĭoncord, then a maker of gum balls, got Dubble Bubble when it bought the Fleer Confections division of Marvel Entertainment Group Inc. Its closest rival is Bazooka, by Topps Co.

Its brands include Tear Jerkers, Tongue Splashers, Candy Stampers and Razzles, but the prize is Dubble Bubble, billed as the original bubble gum. What her company gets in the deal are the assets ofĬoncord Confections Inc., founded by the three men in 1986. Tootsie Roll Industries Inc., which makes 60 million of the chewy chocolate rolls a day, president Ellen Gordon pledged that Dubble Bubble, sold in scores of countries, will continue to be made in Concord, just north of Toronto, with a joint venture plant in Barcelona supplying parts of Europe. These guys obviously saw something really good.' 'I can't say that I've heard anything that is unusual about the bubble-gum market in the last year or two,' she said, adding: 'Tootsie Roll being so large, sometimes a large company will pay a premium for a company that they see having good opportunities, but that's quite a premium. 'From $19-million to $200-million? I love it!' Toronto retail consultant Wendy Evans said yesterday.

In both instances, lesser brands were part of the package and the deal includes debts taken on by the buyer - $20-million this time and $5.7-million in 1998. The publicity-shy sellers, Bruce Weiner, Serge Nusbaum and Howard Smuschkowitz, got the brand six years ago in an $18.7-million deal with the insolvent publisher of Spider-Man and Incredible Hulk comic books. The Chicago company that makes Tootsie Rolls is paying $197-million (U.S.) for a private suburban Toronto business three entrepreneurs built around Dubble Bubble, possibly the best-known bubble gum on the planet or the sole of your shoe.

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